Promotional products are known to be the most cost-effective yet powerful marketing tool that can promote any business. Their ability in giving a brand an extra leverage in pitching to prospective clients and customers is beyond imaginable.
With thousands of competing brands who are all trying to make a name in the business market, these branded items can offer not just solid brand recognition but also higher chances of outsmarting the competition.
While it’s true that achieving great success doesn’t always require you to outspend your resources on expensive ads, it’s still necessary to map out a creative and deliberate strategy that’s paired with top quality promotional items.
In fact, the Promotional Products Association International or PPAI has conducted a study, showing the relevance of a well-invested product promotional campaign in creating a positive noise towards your brand.
The study evaluated a cross-section of the American consumer population about television, print, online and promotional product advertising. It surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months.
To convince you more in incorporating promotional products into your marketing strategy, here are some of PPAI’s research results.
Promotional Merchandise vs. Other Marketing Medium
Advertising specialties have a favorable impression as compared to traditional marketing medium like TV, radio, print, and online ads. Their obvious advantage in creating favorable impression proves their effectiveness as an advertising medium.
According to the PPAI study, more than half of promotional items recipients had a favorable impression of the advertiser, as opposed to 33.2 percent who had seen a print advertisement, 27.7 percent who had watched a TV commercial and 11.9 percent who had seen an online advertisement.
This evidenced that such imprinted products are a reliable and effective advertising option that can make a meaningful connection with prospects and existing customers. Meaning, small businesses, and startups may now be able to compete with big brands without investing on lavish TV and print ads.
Here are more of the findings from the 2010 PPAI research, which focused solely on promotional products and evaluated the action, reaction, and relationship of products and their recipients.
- 94 percent could recall a promotional product they had received in the past two years
- 89 percent could also recall the advertiser
- 83 percent reported that they liked receiving promotional gifts
- 48 percent would like to receive a promotional item more often
- 69 percent generally keep the promotional product
Promotional Gifts Influence Consumer’s Behaviors
Brand recognition is linked to customer loyalty and awareness. When people support your product or services, your business is more likely to build a good relationship with them. That’s why you should invest on corporate giveaways and marketing items.
Consumers have the tendency to change their minds if they get a free item with their purchase. Hence, it wouldn’t be a surprise if they switch or try a newbie brand that offers a free promotional gift.
After all, everyone loves receiving freebies! PPAI’s research attested to this with nearly 60 percent of consumers reported using the promotional product several times, while 7.6 percent let someone else use the item and 4.4 percent passed down the product on to someone else. The study also showed that 14.7 percent of participants contacted the promotional products supplier—a reaction rate nearly three times greater than other media, which generated a 3-5 percent response.
Promotional Items Grab Attention
There are several points to consider when choosing a branded product for your marketing campaign. On top of the list is the merchandise item’s usability or positive impact with your desired audience.
You have to select a product that resonates with your customer base or something that they’ll find valuable. Among the most popular personalized item are apparel, writing instruments, calendars, drinkware, and bags. These are the top five picks of the recipients, according to PPAI.
The promotional association also conducted a research, which showed that promotional products reign supreme over other advertising media like TV, print, online and direct mail.
Such advertising specialties are found to lead the promotional race because of their power to capture anyone’s attention. 74 percent of research participants said that they could recall the company or brand and the product, service, and message advertised.
Welcome a Positive Impact on Your Brand Image!
Evoking energy and creativity to your company’s image offers a big help in harnessing your brand’s potential. So, make sure to pull off an effective marketing strategy that’s complemented with amazing and practical promotional items.
When it comes to superior quality imprinted products, marketing items and corporate giveaways, you can trust on Logo X fine line promotional merchandise options. Our products are meticulously designed to make your business stand out.
Browse through www.LogoX.com and discover unique items that are a great value for your investment.