Today, we’ll talk about the psychology of color and explain how you can use colors to boost your business.
In this article:
- Colors and Branding
- Psychology of Color: Does Color Really Have an Effect on Us?
- A Rainbow of Emotions: Choosing the Right Color for Your Business
- Primary Colors
- Other Colors
- Is Color Psychology Universal?
- Increase Conversions with Color Contrast
- Choosing Brand Colors During Your Brand Build
Psychology of Color and What Brand Color Means
Colors and Branding
Does the psychology of color affect your business’ branding? How do your brand’s colors affect the way consumers perceive your business? Let’s take a closer look at this and see how it affects one’s brand.
Psychology of Color: Does Color Really Have an Effect on Us?
Whether we realize it or not, color affects us each day. It has the power to influence our thoughts, feelings, and moods. Color also changes our appetites and alters how we perceive designs, products, and brands. We associate certain color palettes with different seasons and different decades. Moreover, the instinct to associate color with memories lends color the power to create strong consumer brand recognition.
A Rainbow of Emotions: Choosing the Right Color for Your Business
Each color of the rainbow has a general feeling or emotional response tied to it. You can attempt to draw an emotional response from your consumers by using these colors in your logo design and branding.
- Red – This bold color conveys excitement and can communicate a sense of urgency. Red can be powerful, passionate, and fearless, but also dangerous, angry, and aggressive.
- Yellow – If it weren’t for yellow crime scene tape, this color would have an impeccable record. People tend to associate the sunny hue with brands that use it as happy, creative, optimistic, and smart.
- Blue – Blue evokes feelings of serenity. Consumers associate it with loyalty, trustworthiness, security, dependability, and logic. Since blue does not resemble many foods, it tends to suppress appetites. That’s why it’s not recommended for edible brands.
- Green – We associate green with health, wealth, nature, and peacefulness. Environmentally-friendly businesses and financial management companies tend to favor this hue.
- Orange – Considered warm and friendly, orange reminds consumers of sunshine and citrus. We sometimes perceive this cheerful color to be cheap or childish. Orange works well for children’s brands. Proceed with caution if you want your brand to appear sophisticated.
- Purple – This regal color has been associated with wealth for centuries. Consumers associate it with sophistication, wisdom, and creativity. Beware of its potential to appear too decadent, moody, or feminine.
- Magenta – Most people immediately associate pink with femininity. The color has been successfully used to differentiate brands in unexpected industries. For example, T Mobile in the wireless market. When used right, pink feels creative, quirky, passionate, and energetic.
- White, Silver, and Gray – These shades can be used to create an air of elegance around a brand. Conversely, simple and clean shades of silver and white can easily appear too plain.
- Black – In certain industries, such as fashion, black carries great power and sophistication. Black can at times appear quite cold or pessimistic. That’s why it is not suitable in certain industries. For example, imagine a healthcare company or toy store with all black branding.
Is Color Psychology Universal?
The rules of marketing psychology depend on your target market. As a result, no universal color meaning exists. Each individual’s cultural background and personal experiences affect emotional responses to different colors. For example, some cultures associate the color white with mourning. On the other hand, others use it to symbolize purity.
You cannot predict how every individual will react to the colors you select for your brand. If you were to follow the rules of marketing psychology to make the best color choices, consider the culture and gender of your target market for your company’s brand colors. If your company’s brand targets a broad market, blue seems to be a safe bet. That’s because blue is a favorite of both men and women
Increase Conversions with Color Contrast
No color conveys the same meaning to every person. Yet, contrasting colors draw everyone’s attention. When building your brand, consider your entire color palette based on color psychology. Choose a palette with an eye-catching accent color, like red or orange. Use your action color on buttons and calls to action.
Choosing Brand Colors During Your Brand Build
When you design your first logo or rebuild your brand, be mindful of each choice you make when it comes to color. Consider the psychology of color and ask yourself if your logo colors will differentiate your business from competitors. Imagine how your customers will respond to it. Ultimately, you have to consider how your logo will appear on your:
- Promotional products
Create brand recognition, once you have selected brand colors and designed your logo. Logo X works with existing brand colors to design promotional products. Now, remember, promotional products keep your brand, its colors, and your message top of mind. Now that you have a colorful logo, you can use it to generate brand loyalty.
What colors do you think will work best for your business? Tell us why in the comments section!