Promotional Mugs: Tips and Ideas for Effective Design
Did you know that promotional products are way more impactful on customer’s brand recognition than a traditional TV advertisement?
If you’re thinking about running a promotional product campaign, you probably know that mugs are one of the most popular promotional gifts out there.
And why wouldn’t they be? Almost everyone drinks coffee or tea, and that means that your customers could be carrying your brand image around with them all day long.
Designing effective promotional mugs takes a bit of thought, though. Let’s take a look at some tips for designing promotional mugs.
Understand Your Objective
Before you start designing promotional ceramic mugs, you’ll want to first establish the objective of your promotional campaign.
Are you trying to increase brand awareness, encourage people to sign up for your mailing list, increase traffic to your website, or something else entirely? Maybe you’re promoting or commemorating a specific event or milestone for your company. No matter what the objective, make sure you understand your purpose ahead of time.
Design Show-Stopping Custom Print Mugs
You can certainly put your regular logo on your promotional mugs, but there’s no law that you have to. Consider coming up with a unique, eye-catching design that makes your promotional gift into everyone’s go-to coffee mug.
Having a design that stands out will make your promotional mugs more memorable to the recipients.
Put Thought Into Your Color Scheme
The colors of your promotional mugs can completely change the way that people see them. It’s worth surfing around online to determine a color scheme that you think fits your mug design best. Look at pantone colors
While we might not think about color combinations that much in our daily lives, we definitely notice if something’s color scheme is just off. Take a bit of time to learn the basics of color theory so that you design mugs that people find interesting, beautiful, and memorable.
Here’s another tip: keeping the number of colors on your mugs low can help you save some money. When running a promotional product campaign, you want to combine great design with a low production cost. Don’t worry, cheap promotional coffee mugs can still be stylish, well-designed, and well-loved.
Remember Practical Design Concerns
When you’re designing promotional mugs, you have more options than you might think.
You’ll want to consider how big you want your logo to be, where you want it on the mug, and how many colors you’ll use in the design. Will the design be on just one side of the mug or on the whole thing? How does the design look aesthetically on the space of the mug?
While everyday people might not think much about the concept of design, they certainly notice when something doesn’t look right. The whole point of a promotional product campaign is to influence your target audience in one way or another. If you don’t give any consideration to the design of the mug, it’s possible you’ll be influencing your customers in the wrong direction.
Americans today love their hot drinks. That means their looking for bigger mugs for their coffee and tea beverages. If you make promotional ceramic mugs that are larger than average, there’s a good chance a lot of people will use your mug as their go-to, everyday mug.
You might also consider printing your designs on promotional coffee travel mugs.
Incorporate Some Personality
Sometimes your simple logo on promotional mugs fits your objective perfectly. Other times, though, you might want to incorporate some personality that aligns with your brand image.
Whether you choose to inspire people, make them laugh, or make them think, consider doing something a little different with your mug design. It’s increasingly common for brands to have copy that’s conversational or even a bit transgressive. Consider your purposes and figure out whether or not this strategy would be right for your promotional campaign.
Keep Your Audience in Mind
This is a big one. Your audience should always be at the forefront of your mind when designing promotional mugs. Who is your target demographic, and what would they look for in a mug?
Without an understanding of your audience, it’s really easy to just completely miss the mark. Of course, you’ve probably already determined who your target customers are in your larger branding strategy. Just be sure to incorporate this into the designs of your promotional products.
If you want to put a quote or image on your mug, make sure to get permission from the work’s owner. You can otherwise look into whether or not things are in the public domain or if they’re copy written.
Promotional Mugs Are a Great Promotional Gift
Most Americans have somewhere between one and ten promotional products in their homes. When you consider that most consumers do business with the advertiser after they receive a promotional item from them, it seems like a complete no-brainer that a promotional product campaign is well worth the cost.
Promotional products are basically like business cards that don’t get thrown away. Your brand recognition will be increased and it is a low-cost way of marketing effectively.
When you run a business, it’s important to always be coming up with new ways to stand out against your competition and be remembered by your customers. When you give away branded coffee mugs, you’re making it so that many more people will interact with your brand image on a daily basis.
Is it time for you to print some promotional mugs for your brand? Check out our selection of promotional mugs today!