Time to set aside your motherly promotions and begin giving thanks to all dads and father figures out there. Father’s Day will be happening this month of June so you better prep up to stay relevant in the market with promotional gifts.
Your business should start planning for cool, manly and fatherly marketing campaigns by now. The celebration of fatherhood will soon happen on the 17th of June. Use the remaining time to huddle up your team and think of promotional gifts that will suit the special day.
Speaking of themed presents, you need to pick those that will fit every type of dads. Come on. You can’t expect every male audience to be born similarly. They’re all unique— having different personalities, lifestyles, and beliefs.
That’s why before you order a bulk of hand tools and accessories, pause and think first. Do all men know how to pull off minor to major fixes at home? Probably not. Will a man without a car appreciate receiving a portable car vacuum cleaner? Perhaps, no.
So before the Father’s Day comes, do your research. It makes sense to know what kind of custom products will help associate your name with greatness this coming June 17th. Who knows, this is the biggest marketing break that your business has waited for so long?
But before we dive into some of the best promotional gifts for your Father’s Day promotions, keep in mind these significant trends and statistics:
- Unsurprisingly, dads look to be the primary beneficiaries of presents made during Father’s day in 2015.
- 52% of survey participants said that they plan to buy gifts for their father or stepfather, while more than 1 in 4 said they will buy presents for their husband. 9 per cent expect to shop for their son and only 4 per cent for their grandfather.
- 94% of dads said that “small gestures are more important than buying expensive presents”
- A lot of Father’s Day shopping happens online. In 2015, one-in-three Father’s Day purchases happened online.
Promotional Gifts: Custom Gift Ideas for Your Inspiration
We have mentioned already that men, specifically, dads vary. Meaning, it’s crucial to choose the right custom gift for a certain dad type.
Need a bit of inspiration? Here’s a list of different gift ideas to celebrate the six different kinds of dads this Father’ Day:
- The Foodie Dad
Dads love to eat. They don’t want leftovers. Most of the time, they eat whatever’s left on the table because they know how hard it is to earn money. They also have a big appetite. They eat whatever they want—in big servings.
Some fathers who love to eat also love to cook. They cook the food for themselves and for their family. They find a great pleasure in preparing meals for their loved ones and satisfying everybody’s cravings for good food.
When gifting these cooking foodie dads, opt for promotional gifts like kitchen or BBQ tools. Such cooking essentials make a great corporate present because both complement their love for food and cooking.
There are also other foodies who drink wine to digest the food they eat faster. They drink a glass of wine during dinner for their stomach’s sake. Usually, they pair red meat with red wine to help counteract potentially harmful substances from the food.
These foodie dads who drink a glass or two of wine along with their meal will definitely love receiving wine as a gift.
One more thing: just make sure to include a personalized message for a more effective Father’s Day present!
- The Tech-Loving Dad
Do you have a client or customer who works for a tech company? Or you know someone who can’t last the day without holding his phone or tablet? We’re not surprised if your answer to these questions is a yes.
Most of the people today are wired users of technological devices. And when we say most of people, men, dads, fathers or whatever you call them are not exempt. That’s why there’s this type of dads whom we call the tech-loving ones.
Well, finding promotional gifts for these niche audiences is a bit easy. The fact they’re into everything techy means they will love to receive a technological item or a gadget.
But we all know that gadgets like phone, camera, or gaming consoles can cost you that much. And gifting these stuff to your techy male audiences might empty your pocket, big time. The best solution? Go for cost-effective custom products that can equally cater to their techy needs.
For sure, they will need a power bank to keep their devices always fully charged. High-tech branded merchandise such as Bluetooth speaker, Wifi smart plug, cordless headphones, and the like can also make their hearts happy.
Don’t forget to customize your logo on these stuff for them to lend your brand with some major credibility!
- The Chore Expert Dad
If you think men don’t do the household chores, think again. Men don’t just head the house, they also lead the chores at home, too! This applies to dads whose wives work for the family or to fathers who just really love helping with the chores.
Hands down to the chore experts dads. They’re brave enough to break the stereotype that men are not supposed to do chores because they’re meant to work for a living. They happily do the laundry, sweep the floor, wash the dishes, and even change their babies’ nappies.
Without a doubt, these dads deserve more than just a clap or hug this Father’s Day. They’re worthy of praise and of course—promotional gifts.
Speaking of gifts, a pampering package work as a brilliant gift idea. Consider gift basket of men’s grooming supplies to make these cool dads look even better. How about a discount coupon at spa or barbershop? Hm. Not a bad idea.
Or if you want to really leave a mark on their minds, gift the chore happy dads some household imprinted items. Home products like repair tools, storage and organizers, scented candles, and compact cleaning kit will give your name a lasting value.
Remember to have your company name etched on these promo products for long-lasting business exposure!
- The All-Work-No-Play Dad
Oftentimes, Dads feel pressured in taking on the provider role. They’re always in the work mode because of the big responsibility they have on their shoulders. The word “play” isn’t in their vocabulary for they focus too much on providing for the family.
We salute these kinds of dads. They don’t mind the everyday work, the long drives (or daily commute for some) and the weariness just to put food on the table. They hustle hard not only to pay the bills but to secure their kids’ future.
This coming Father’s Day let the all-work-no-play dads loosen up. Allow them to relax even for a day, after all their health and life matters.
Since this type of fathers work damn hard, giving them promotional gifts that will help them unwind and de-stress make a great idea. Among the corporate presents that you can consider include a stress toy, handheld massager, hot and cold gel pack, essential oils, and more.
Not only that. You can likewise gift them a relaxing treat at spas, a free ticket to a basketball game or a discount card at restaurants. These special treats will give them the chance to stop thinking about work and start thinking of themselves.
These sweet efforts of making them feel valued in the day of fatherhood ideally put your name in the positive light!
- The Athletic and Sporty Dad
We will also not forget to mention the athletic dads. This sporty kind of dads will always find time to hit the gym, run outside, and engage in different sports activities. They simply have no time to say no to working out and sweating because that’s what they want.
No matter how busy they get at work, they make sure that they allot weekends either for family or for sports. They either go for a round of golf, a basketball match with their friends, an extreme routine at the gym or a simple walk at the park.
Just like the other types of dads, the athletic dads also deserve receiving promotional gifts on Father’s Day.
Your business shouldn’t disregard this kind of daddies because they can comprise half of your client base. Many working professionals, specifically the top executives, see sports as a pastime or hobby. As a matter of fact, some of them hold meetings and business deals while playing sports such as golf.
This 17th of June, don’t forget sending them custom products. Your company needs them, so you better give them something they need. Items like golf accessories, basketball, pedometer, and sports water bottle can delight them in a special way.
Have these items logoed to ensure that you get the recognition you want not only on the 17th but in years to come!
Promotional Gifts: Make All Kinds of Dad Happy!
All daddies are worthy of recognition and appreciation, especially on Father’s Day. They deserve to seize the moment with a kind of bliss.
But of course, you need first to consider what type they’re to make the gift-giving effective. Know if they’re a foodie dad, tech-loving dad, chore expert dad, all-work-no-play dad, or an athletic and sporty dad.
When you already have an idea of their personality and lifestyle, it’s a lot easier to find the best gift that they will appreciate.
So, what are you waiting for? Take advantage of this prominent celebration for your business to stand out from the rest, today and forward.
At Logo X, we supply a broad spectrum of promo items and business gifts that fit different events like Father’s Day. You can choose from cookware, BBQ tools, phone accessories, flash drives, sports bottles, stress toys, and home repair tools, among others.
The Logo X team can handle the customization process of your preferred item with utmost care and professionalism.
To learn more about our company and full product selection, visit www.LogoX.com. You may also contact us directly 1 877 778 8521 and a Logo X associate will gladly assist you with all your specific branding needs.