Choose the best custom tote bags that will help you improve sales and conversion rates with this simple step-by-step guide.
Step-by-Step Guide to Create Custom Tote Bags for an Event
Step 1: Map Out the End Goal
The first thing marketers need to do is to create a goal. Handing out promotional items is useless unless you have a purpose.
Discuss with your team why you’ve decided to hand out promotional tote bags. It can be to increase sales, brand awareness, or conversion rates, and figure out where these tote bags fit in to contribute to that goal.
Brand Awareness Definition: The rate at which customers recognize a specific brand.
For personalized tote bags, it might be best to hand them out as a freebie every time customers make a purchase. Since they’re not as inexpensive compared to other promo items, it might be good to have them as rewards instead of come-ons.
At the very least, make sure to get the contact details of every person that receives a custom tote bag to generate more leads or fill up a mailing list.
Step 2: Canvass Custom Printed Tote Bags
Keep in mind that you don’t necessarily need to look for a specific supplier right off the bat. The purpose of this step is to get an idea of how long and how much it would take to make your custom tote bags.
Also, don’t limit your brand to cheap personalized tote bags. You should browse through the premier suppliers as well.
Tip: If you’re looking for high-grade custom canvas tote bags in the US, try Logo X. We carry an array of high-quality custom tote bags available at competitive prices.
Step 3: Set a Budget
By this time, you should already have a clearer idea of how much it would cost to produce custom tote bags. So the next thing marketers need to do is to set a budget.
Meet with your team to decide what your limit is when buying wholesale tote bags. That would probably be the biggest expense.
If you don’t have an in-house graphics team, then you’d need to allot a budget for the outsourced artists or company who will design your custom tote bags.
Step 4: Create the Design
This step might be the hardest. Remember that no one likes to use cheap and ugly promotional items, even if they’re free.
Meet with your design team to create a wonderful design that represents your brand. It might be best to go with patterns that match your brand’s logo.
There are infinite ways to design a personalized tote bag. Let your imagination run wild when coming up with one.
Note: During this stage, it’s best if you can come up with multiple drafts to choose from. Limiting yourselves might be counterproductive.
Step 5: Narrow Down the Choices
Before scanning your options, make a checklist of what your promotional item should be.
Keep the drafts that:
- Properly represent your brand
- Might attract your target market
- Have a good overall aesthetic
To make the process easier, determine who your target market is and then understand their needs. Your promotional items should appeal to a specific demographic.
Remember: marketing to everyone is as good as marketing to no one. So make sure your personalized canvas tote bags suit your audience’s needs.
Tip: If you market to individuals who often do their own groceries, why not give them a reusable grocery tote bag? A large, one-compartment tote bag would be perfect for eco-friendly people who want to cut back on their plastic usage.
Step 6: Choose a Draft
Now that you have narrowed down the options, it’s time to choose a design for your custom tote bags. Take a second look at your criteria and determine which design best aligns with them.
Step 7: Edit the Design
Now that you’ve made a decision, it’s time to do the final editing. Work with your team to make the design the best it can be.
If your goal is to increase sales, then make sure your design has a call to action. It should encourage them to purchase from your brand in the near future.
Also, don’t forget to put your contact details in there. An email, phone number, or address would make a huge difference.
Tip: You wouldn’t want to hard sell your brand, right? So try to place your contact info in a discrete area where it blends in with the design.
Step 8: Choose a Color
Now that you have a design, it’s time to decide on the color of your custom tote bags. Of course, you should go with a shade that matches your brand and appeals to your customers.
If you can’t decide on a single one, then opt to distribute custom tote bags with different colors. That way, your customers also have a choice on what to get.
Step 9: Pick a Style
Not every tote bag is the same. They come in different sizes, styles, designs, and functions.
If you’re not marketing to a very specific group, then opt to get a universal style that suits the majority of your demographic. Perhaps a medium-sized, shoppers’ pocket tote bag would work best.
Just make sure the quality is nothing short of excellent. Imagine how bad it would make your brand look if your promotional items were cheap and flimsy.
Step 10: Order Your Custom Tote Bags
Now that you’re all set to go, all that’s left is to buy your custom tote bags. Work with a top-notch supplier that can meet your needs.
To shave off a few bucks, order your custom tote bags in bulk. It’s definitely much cheaper to order a lot of them at once.
That way, you’d have enough custom tote bags for all your upcoming events. Just make sure to store them in a clean, dry space.
When handing out your promotional custom tote bags, always keep your purpose in mind. Create a marketing strategy that would maximize your promotional goods and increase customer satisfaction.
If custom tote bags don’t work for you, feel free to explore other promotional items. The goal here is to find the right goods that can effectively speak your brand’s mission.
Make sure to talk to a sales representative so you can get the best deals on buying promotional giveaways in bulk.
Do you use custom tote bags to promote your brand? Share your experience with us in the comments down below!
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