Stand out among the rest at trade shows with these custom promotional products ideas.
In this article:
- Give Careful Thought to Each Promotional Product
- Create Brand Loyalty with Promotional Products at Trade Shows
- Which Promotional Items make the Biggest Splash at Trade Shows?
- These Types of Items Promote Your Business to a Targeted Audience
Eye-Catching Custom Promotional Products That Make You Stand Out
Give Careful Thought to Each Promotional Product
Custom promotional products can really make your business sparkle and shine at trade shows. Provided they are relevant and useful to your audience, and of sufficient quality to last beyond the moment the trade show ends. These are some of the benefits your business can enjoy by investing in quality promotional items for your next trade show appearance.
Create Brand Loyalty with Promotional Products at Trade Shows
When everybody knows your name, and the industry you’re in, you become the first name they think of when they’re looking for the goods and/or services you provide. The things you give away at trade shows, especially the ones that leave lasting impressions, are the very things generate loyalty among your customer base. Choose wisely when selecting promotional products. Make sure the items you give away at trade show events reflect your commitment to quality to your customers.
Trade shows are great for business. Most of the people attending these shows are either in your industry or are interested in buying products or services your business provides. The right promotional product can get the conversation started between you and potential clients that may build long-term and mutually beneficial relationships.
Which Promotional Items make the Biggest Splash at Trade Shows?
The better the quality and caliber of the promotional items you give away, the better the relationships you can build tend to be. In other words, trade shows are a good time to move beyond sticky notes, lanyards, and keychains and on to more desirable products. The products listed below are among some of the most popular for trade show attendees.
1. Branded Totes and Bags
These items are hot commodities at trade shows and similar events. Quality bags will make bigger impressions and are good for your exposure throughout the day as well. Think about it, many people put other promotional items they pick up inside of bags like yours. That means they are carrying around or wearing your totes and/or backpacks so other people are seeing your image, logo, and brand throughout the day and looking for your booth to see what you have to offer beyond excellent taste in promotional items.
2. Branded Drinkware
Drinkware comes in many shapes and sizes. Branded options abound in the form of metal travel mugs that keep drinks hot or cold, branded glassware items, and even the coffee mugs so many people place on their desks for holding pens and pencils or drink their morning coffee and cocoa from.
By far, the most popular branded promotional items are wearables. There are just so many options available and abundant opportunities for secondary exposure. Wearable promotional items cover a lot of territories, including:
- Polo shirts
- Rain ponchos
- Wind shirts
The list is nearly limitless. Just remember to go for quality when choosing these types of promotional items. You’ll get far more mileage from them if they are built to last years with at least two people wearing them. Plus, when people wear them around the trade show, you get instant advertising. It’s a real win for your business organization.
4. Useful Items
If you want to truly be the darling of your trade show, give your guests something useful. Power banks for charging their mobile devices, for instance, are fast favorites among attendees. Once upon a time, people loved receiving flash drives. Today, no one ever seems to have enough mobile device chargers or adapters. Other useful items to consider include flashlights, umbrellas, and stress relieving items.
These custom promotional products are far more memorable and more likely to make the kind of impression you’re going for by attending trade show events.
These Types of Items Promote Your Business to a Targeted Audience
Trade shows promote your business to targeted audiences. It’s true. However, if you’re in the pet industry, branded umbrellas, hats, and even little doggy bag holders are more targeted items to give out than pens and calendars.
The key is to choose items your trade show audience is likely to find useful and give those out at the trade show rather than just going for the lowest priced items. It allows you to target your audience more effectively and keep your information front and center in the minds of your target customers.
Choosing the right promotional items to give away at trade events can make a world of difference for your return on investment. While branded merchandise often provides a much more favorable ROI than many print and other media ads, you must still choose wisely to make sure your business is the one that stands out in a sea of competitors. After all, trade shows usually target people interested or involved in a specific industry. For that reason, your items need to be:
- Appropriate to the venue
For instance, floating key chains are ideal choices for boat shows and the like. Anyone who has owned a boat understands the pain of dropping your keys in a marina without a floating keychain. Choose wisely and appropriately and you’ll make a splash your competitors can’t match.
Custom promotional products allow you to present your business in a favorable light at your next trade show. Attend with plenty of promotional materials and make sure you choose well for the venue, the event, and the audience you seek.
What are some of your favorite custom promotional products you have received? Tell us why you like them in the comments section below!