With how digital the world has become, custom mouse mats are effectively great promotional items a lot of marketers forget about. Read on and learn how you can use them to your advantage.
9 Reasons Why Custom Mouse Mats Make Effective Promotional Items
1. Memorable: Branded Mouse Mats Provide Great Memory Recall
Memory recall is one of the most crucial reasons why businesses use promotional items.
Memory and brand recall studies have shown that the proper location and sensory repetition lead to stronger brand recall.
A custom mouse mat makes a great promotional item, especially for businesses and office clients, as people use them on a daily basis. As people unconsciously move throughout the day digitally, the branded mouse pad adds the image subtly in the recesses of the mind.
Remember those fancy jingles and subtle colors when watching an advertisement on the television? How about those short clips, pics, and videos while scrolling social media?
Commercials, even if ignored, still imprint a specific brand or product in the unconscious mind. By having a personalized mouse pad, brand recall becomes easier to accomplish.
Improve both marketing and brand loyalty by having a good custom mouse mat. Making a good impression with a mouse pad is easy and simple.
2. Great Prices: Custom Mouse Pads Are Affordable
Mouse mats do not require a lot of resources nor space, making them a perfect fit in promoting a brand subtly. Because they only need minimal materials to manufacture, brand and deliver, interested advertisers can save quite an amount by choosing custom mouse mats.
Personalizing mouse mats may require quite a lot of time and expertise, though. If done by the public, customizing mouse pads can lead to a lot of mismatched designs, incorrect measurements, and generally avoidable errors.
To avoid such unnecessary risks, it may be better for interested parties to contact a reliable seller. Not only does having a good supplier provide reliable services, but also provides critical industry secrets like the proper color hue matching and appropriate material usage that works best with your brand’s objectives.
Custom mouse pads can give a bigger ROI than business cards and most promotional items. Due to their significantly lower cost, everyday practical use and brand recall possibility, businesses and brands may want to use personalized mouse pads for their next marketing campaign.
3. Brand Signalling: The Mouse Mat Deepens Brand Awareness
Brand recall is good, as it is the foot in the mental door. However, brand loyalty is the next step, and custom mouse mats provide both brand awareness and, in its own subtle ways, brand loyalty.
Marketers may want to put mouse pads up on their priority list of promotional items due to heuristics.
Heuristics basically studies mental shortcuts that people use not because the mental shortcut has airtight logic, but because the mental shortcut is good enough for what you need it for.
For example, children are asked to guess how many pebbles were in a jar and were given an average number. The children then try to guess, sometimes accurately, the number of pebbles by comparing how near or far the last line of pebbles are in contrast to the middle of a jar.
Other more common heuristics include common sense, hypotheses, and even guesstimates.
People use these mental shortcuts every day to reserve mental energy for more complex operations.
Now, how does a custom mouse pad use heuristics? Since the brand recall relates to an attribute when a person recalls the brand, the attribute relating to that brand also surfaces.
Mousepads are useful, reliable and generally make your daily life easier — all characteristics a brand should aim for. By making a mental shortcut, that your brand and the mouse mat are interconnected, the possible client makes a heuristic jump, which can add not just sales, but also goodwill to the brand.
4. Quality: Business and Office Clients Use a Premium Mouse Pad
Advertisers who work in the B2B (business to business) model or with large institutional clients will want mouse pads not just because of their price tag, but also because of their quality. Most custom mouse mats are made with inexpensive but durable material, which further increases its quality.
Using high-quality mouse pads is mandatory, as both large firms and individuals rely on them daily. Since there is a high standard for these mats, clients, prospects, and leads appreciate good products that meet their desired sturdiness and comfort levels.
Custom mouse pads typically are as hardy and comfortable as the usual mouse mats people use in their homes. These personalized items can give even better quality, as manufacturers and providers know how important these promotional items are.
5. Longevity: Custom Mouse Mats Are Hardy
Because they are used every day fairly often, mouse mats should be sturdy. This need for sturdiness requires neoprene, which is a synthetic rubber material that forms the base of a mouse mat.
A mouse mat should not just be sturdy, but also temperature-resistant. Most mouses in use are now laser-types compared to the older ball types, which can easily heat up and melt normal rubber and plastic mouse mats.
6. Suitability: A Mouse Mat Is a Safe Choice for a Souvenir
Some clients, prospects, and leads may find some promotional items too “in your face” and prefer a more low-key souvenir. However, some also may require more overt marketing strategies and don’t mind the more openly promotional products.
Mouse mats fall in the moderate side of promotional items: not too overt and not too subtle. Because this item can appeal to both sides of the spectrum, mouse mats are a safe choice for a promotional item.
7. Flexible: Many Designs Lead to Many Options
Due to its considerable space, a logo or image can be as visible or as subtle as you want. A custom mouse mat can give a visual aesthetic for better brand recognition.
Also, designs are not limited to just the logo or brand: Some companies prefer to have the colors of their logos or even their slogans to imprint their business messages.
Some clients also use their competitive edge or defining feature as their mouse pad design for the use of their employees.
8. Not Boring: A Custom Mouse Mat Is a Great Alternative to Business Cards
A custom mouse pad is a lot more fun and appealing than the usual business card.
While business cards still remain as a staple of promotional items, mouse pads are now taking over some roles wherein a business card may not suffice.
For example, if you want a brand easily recognizable, having promotional items that visually showcase not just a name but also a character and a story can really help brand loyalty.
9. Practical: A Practical Gift Shows a Practical Mind
Who doesn’t use a mouse pad nowadays? With the very digitalized economy, mouse mats are a very useful and under-appreciated item everyone knows about.
By showing that you think about the client, prospect, or lead rather than just the brand, a marketing drive becomes more successful. As the public knows what a mouse pad is, and actively uses one often, brand recognition and awareness improve.
Custom mouse mats are versatile, affordable and practical, making them very useful promotional items. They’re definitely worth considering when concocting your next marketing campaign!
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.com.
Is there a promotional item you would like to receive? Let us know in the comments section below.
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