Invest in promotional mugs for your next marketing giveaway for maximum exposure at a budget-friendly price!
In this article:
- Why Invest in Custom Coffee Mugs
- 5 Techniques of Coffee Mug Printing
- Showcase Your Brand Like a Pro Through Promotional Products!
Making Custom Mugs to Promote Your Company
Why Invest in Custom Coffee Mugs
Promotional custom mugs are one of the most popular promo giveaways that work for any business.
The reason for their popularity is very simple: people can’t stop using them! It’s one of the best promotional products to give away for any type of marketing event.
This drinkware product is extensively used by coffee drinkers and anyone who loves enjoying a cup of tea or hot chocolate in the morning.
The National Coffee Association and The Specialty Coffee Association of America reported that there are 150 million daily drinkers in the United States, wherein 30 million American adults drink specialty coffee beverages daily.
Exposure from Promotional Coffee Mugs
These figures clearly suggest that people in the U.S. are more likely to appreciate you when they receive a custom and branded mug from you.
That’s because custom mugs can be quite useful for anyone. They can use it at home for a morning coffee boost or keep it on their desk at the office for a midday tea break.
Anyone can use promotional mugs with a logo, making it a great marketing tool for your business.
So, have your logo imprinted on this drinkware, and you’ll get long-lasting exposure because recipients get to see your brand every day!
Maximum Creativity on Custom Promotional Mugs
Aside from its usability and practicality, using custom mugs as promotional giveaways can give you more leeway with your creativity compared to pens or keychains.
With a wider surface to work on, your team can make use of various designs to catch your potential customers’ attention.
Whether you’re giving them away as gifts to your existing clients for special promotions or handing them to potential customers at events, promotional mugs help you promote your brand effectively.
There are also several printing processes for these promotional products to suit your budget and design idea.
5 Techniques of Coffee Mug Printing
Before you place an order from your most trusted promotional product supplier, it helps a lot if you understand how promotional custom mugs are produced.
Pick out the printing process that gets the best results for your promotional coffee mugs. You can decide depending on your budget, design, and product longevity needs.
Below are five different ways to print on coffee mugs.
1. Direct Screen Printing on Promotional Mugs
Direct screen printing is primarily used for low-budget printing on earthenware and bone china mugs.
How to screen print on a mug: You’ll need a screenprinting device, wherein the ink passes through a mesh screen and over a stencil of the desired image. There are little holes in the stencil that affect the final image printed onto the mug.
This process is only suitable for simple and smaller designs, as well as less demanding image registration and overlapping colors. It can’t also produce complex halftone colors because each color remains in its own place and is independent of any adjacent color.
Still, these cheap promotional mugs do the job as long as you print them right and keep your design sweet and simple.
Since they’re budget-friendly, cheap promotional ideas like this can be mass-produced. You can purchase blank mugs in bulk then have a printing company complete the rest of the process for you.
2. Transfer or Litho Print Logos on Mugs
Transfer printing, commonly referred to as litho printing, is a conventional method of putting a print on bone china mugs, earthenware, and ceramics.
How to litho print on a mug: The design is litho-printed onto a special paper, then cover-coated onto the mug. After coating, the print goes into a water slide transfer and applied by hand to the drinkware.
This method is slower and more labor-intensive compared to direct screen printing. However, it’s more flexible with colors and has a four-color printing process.
It can be used on promotional mugs with an average-to-large printing area and intrinsic image detail and tight registration.
If you’ve got a little more leeway with your deadline and budget, then using litho print on your logo mugs may pay off with more eye-catching designs.
3. Digital Printing on Different Mugs
Another well-known printing technique is digital printing. This process imprints an image or design directly on a specially coated paper. Just like transfer printing, the image is applied to the substrate using a water slide transfer.
Substrate Definition: The base material used to transfer images for printing. The materials used can be plastic films or foils or release liners.
It also offers a full-color and permanent artwork look, making this an excellent method for wares with high-quality prints and photographic images.
This technique is the best printing option for photo or cartoon images on both earthenware products and bone china mugs. However, it’s not applicable for images with strong primary colors or colored glazed ceramics.
If you want more unique promotional products but still want to stick with mugs, try making your own design and having it digitally printed on your promotional cups.
4. Dye Sublimation on Promotional Custom Mugs
Among the five printing methods, dye sublimation is the only process that promises vibrant print design and accurate color reproduction.
It uses organic color dyes and utilizes heat transfer to ink the desired artwork on the surface of the mug, thus, ensuring the design still looks brand new even after an extended period of time.
How to print with dye sublimation: This printing process uses heat to transfer dye onto materials such as plastic, paper, fabric, or card. It makes use of the sublimation process of turning solid into a gas without going through the liquid state to create vibrant designs.
This method is ideally designed for promotional mugs that require a full-color image, fast turnaround, and bright impact colors. It also boasts a glossy appearance because of its diverse color spectrum.
Dye sublimation is also environmentally-friendly and eliminates the use of harmful substances, such as lead and cadmium. This type of printing for custom branded mugs is great for companies who promote and practice green living.
5. Pad Printing on Promotional Mugs
Pad printing technology isn’t just a popular technique used in imprinting logos on golf balls. It can also be used for etching an image onto other products like mugs.
How to use pad printing for mugs: Pad printing makes use of high-performance materials like a printing pad, image plate, and ink to stamp on an exceptional image design.
This system is apt for printing logos on ceramic, glass, metal, silicone and plastic mugs, but not for earthenware mugs and other pottery-like products.
The process is pretty similar to screen printing because it can print on curved surfaces. It can also take up to four spot colors or pre-mixed ink colors, which minimizes the likelihood of unwanted image distortion.
Showcase Your Brand Like a Pro Through Promotional Products!
Since coffee mugs are used by almost everyone every day, considering them as a promotional giveaway will be a clever decision. That’s because they’re practical and relatively cheaper to create in bulk.
Imagine, recipients get to sip their favorite drink from a cute mug, while you get maximum brand exposure. That’s actually a win-win situation for you and your customers!
To make this happen, you have to invest in quality promotional mugs that can showcase your brand effectively. Your promotional products should also be of top quality to further improve your brand image to potential customers.
Why Print Promotional Mugs?
Promotional merchandise, such as custom mugs, are a great marketing medium you can use to thank your clients. They’re a great way to express your appreciation for your client while promoting your company and encouraging brand loyalty at the same time. Who doesn’t love a nice coffee mug? They’re great for coffee breaks, double as pen holders, and make great gifts!
If you want to learn more about how your company can enjoy the benefits of promotional merchandise, don’t hesitate to contact us.
At Logo X, we realize the importance of fine quality print and offer a fine selection of coffee mugs and branded drinkware that are meticulously designed according to our client’s needs.
We also offer travel mugs, sports bottles, tote bags, electronics, and other quality promotional items, depending on your company’s needs and budget.
For more info about our company and our vast range of products, visit www.LogoX.com.
Do you have more questions about making your promotional drinkware? Feel free to let us know in the comments section below.
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Editor’s Note: This post was originally published on March 13, 2017, and has been updated for quality and relevancy.