Would you believe that the hit American drama television series, Game of Thrones, can teach us a lot about marketing? The show isn’t solely about dynastic conflicts, full-scale wars, and political confusion. It also presents the story, plot, and message in a way that every marketer can relate to.
And since season 7 is coming out soon, it’s a great idea to talk about some of its previous episodes and certain scenarios that are applicable to targeting your audience and gaining their loyalty.
Whether you’re an avid fan of this medieval fantasy epic or not, take a breather and look closer at these valuable marketing lessons. You might adapt them into your processes to earn customer loyalty and rise above the competition.
We’ve broken down three essential marketing tricks that you can borrow from the series and the GOT characters.
Game of Thrones Demonstrate Strong Leadership
“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell
Strong leadership is beyond sovereignty and dominance. It requires key qualities like kindness, strength and trust in order to instill ‘followership’ and inspire loyalty and genuine respect.
Guess what, there are many Game of Thrones characters who embody the attributes of a good leader. One of them is Daenerys Targaryen, the Queen of Meereen and Mother of Dragons. She’s known for her sweeping gestures and her dragon Drogon. She has gained respect and service from her army after freeing the enslaved soldiers.
This approach can remind every leader about the importance of gentleness and affection. Showing small acts of kindness and becoming more empathetic to people never fail in empowering your team. It influences your employees’ productivity and makes them more motivated at work.
This warm tactic also applies to marketing. When customers feel taken care of, their interest about your brand and business increases.
Always Deliver Your Promises
“A promise made is a debt unpaid.” – Robert W. Service
People make promises to impress and please someone. However, a promise without an action has no value at all. In some GOT scenes, plots revolve around making and delivering promises. Brienne of Tarth’s pledge to protect Catelyn’s daughters, Khaleesi’s freeing of the slaves, and Arya Stark’s mission to avenge her family, to name a few.
Also, the Lannisters from the Game of Thrones are also known for their reputation of paying debts – so should your company. You need to uphold to your brand’s promises to continually satisfy your audiences.
It’s crucial to establish yourself as someone credible and who’s worthy of their trust and investment. If you don’t live up to expectations, your team and target market will lose faith in you. When this happens, you’re just preparing your business for a disaster.
That’s why you have to craft a marketing campaign with attainable goals, so you will not disappoint your prospective clients or customers.
Adapt to Changes Quickly
“Intelligence is the ability to adapt to change.” – Stephen Hawking
Things change quickly. This is evidenced in a tear-jerking scene from Game of Thrones season 3. Robb and Talisa made their marriage public, to the disapproval of Catelyn Stark, and the disappointment of their former ally Walder Frey.
The two blissfully shared an intimate moment and discussed their war in the North. Talisa even announced her pregnancy, causing the couple to embrace and kiss out of Joy. However, the intimacy stopped when Talisa was suddenly stabbed to death. She died in her husband’s arms while Robb was shot five times and stabbed in the heart.
In the business setting, unexpected circumstances and disastrous events like this might come along the way. You have to become aware of the situation and prepare yourself to deal with change for the betterment of your organization.
Find more ways to continually engage your customers because what works today may not necessarily work tomorrow. Stay updated with the new trends and welcome trend shifts to remain ahead of the competition.
Marketing your business involves a lot of battles just like from Game of Thrones. You’ll need weapons and an army of supporters to achieve greater success.
You have to possess good leadership skills to inspire everyone and gain their loyalty. One way to do is by showing random acts of kindness and being gentle with your actions and words.
It also helps if you stay true to your brand’s promises. Doing this allows you to create a more positive impression and image.
Lastly, you must be quick in adapting to changes. Your success depends on how well you adjust and modify what you’re currently doing.
At Logo X, we are optimistic that we practice all these attributes. We live by our core values of righteousness, respect, discipline, enthusiasm, and more. We also continually think and bring out innovative promo products that will satisfy the needs of our customers and clients.
To learn more about our company and vast product selection, check out www.LogoX.com.