Promotional pens are used a lot in marketing campaigns because they work so well. Their wealth of amazing benefits also greatly influence the decision of marketers in investing on them.
Let’s break down some of the reasons why businesses continually choose these writing instruments to make a noise about their brand. First, such imprinted pens are cost-effective. They are relatively cheap and can be purchased in bulk orders. In fact, the cost per impression of a pen in the US is less than a 1/10th of a cent, or $0.000436.
Second, this advertising specialty offers high usability and versatility. According to a study conducted by the Promotional Products Association International or PPAI, 79% of people use customized pens they received from a business, while 83% are most likely to keep the pen if it’s a ballpoint.
Lastly, these branded writing tools have a long shelter life. They can last for more several months unlike other traditional adverts such as TV, radio and print ads. As long as the pen is filled with ink, recipients will definitely use and keep it.
With these exciting benefits that promotional pens offer, placing high value in this tiny investment should never be a second option. Here are three kinds of personalized writing equipment that marketers should incorporate in their campaigns.
- Highlighter Pens
Highlighter pens are one of the most unusual pen types that is given away to the public. This is because they aren’t generally used for writing. But, this doesn’t mean that they can’t serve as a cutesy freebie item.
These custom markers or highlighters have a unique appeal especially to the younger generation and creatives geeks. So if you’re marketing to this type of audience, this promotional product is a perfect choice.
Such colorful writing instruments can literally bring some fun and add color to your brand’s image. They can be used to mark important information and take notes in bright neon and pastel colors, giving a little excitement in every school or office work.
Plus, these promotional pens also come in different shapes and designs. That’s why they easily draw out attention from people, especially when used in front of a crowd or some fellow creatives.
- Pull-out Banner Pens
Sometimes a plain plastic pen is no longer appeal to select audiences. Some people wanted more than functionality. Good thing pull-out banner pens are invented. These branded writing tools offer novelty and inject creativity at full blast.
They can take brand recognition a step further because of the retractable banner attached to them. The small paper scroll usually presents a valuable information, which allows your business to create a positive impression.
Among the many banner message ideas include calendars, timetables, product description and quick reference guides. These visuals serve as a permanent reminder of your brand, which can open more doors and opportunities for your business.
So what are you waiting for? Let these printed promotional pens be a part of your marketing campaigns and experience great success!
- Pen Sets
When it comes to wooing new and existing clients, giving out imprinted pen sets never runs out of style. This strategy is proven to nurture healthy professional relationships and affiliations. It also works well in making prospects and employees stay loyal to your business.
These personalized pen sets add some flair to your promotions because of their distinct class and elegance. They come in a presentation box and usually include a pen and a pencil or even a variety of coloring pencils.
Some engraved pen sets feature men’s valets and a single unit writing instrument packaged in beautiful gift box. You can also find other branded pens that are paired with a keyring or a flash drive!
Promo Pen Ideas for Your Next Campaign!
Promotional pens are one of the best and practical imprinted items that can help any business earn brand recognition. Their functionality and cost-effective feature make them a widely used and well-loved gift of all time.
To maximize their marketing power, it’s important to explore different types of pens. Logo X has a comprehensive line of writing instruments that are designed to meet and surpass all your company’s specific branding needs.
For more information about our wide selection of promotional products and corporate gifts, visit www.LogoX.com. You may also speak with a Logo X representative at 1 877 778 8521 today and we’ll be happy to assist you!